Letters by robin post

Something lovely is on its way.

Write a letter by hand, seal it with a primrose, and follow Pip, the robin courier, as he carries it all the way to the door.

Open in your browser Coming soon to the App Store and Google Play

How it works

The journey is the best part

Every step is made to feel special, for the person writing and the person waiting.

  1. Write by hand

    Pick your paper, a stamp and a little decoration, then write it the way you would at a desk.

  2. Seal it with a bud

    A sage wax seal closes every letter, with a primrose bud pressed into it.

  3. Follow Pip

    Watch your letter cross a little storybook map, from one city to another, at its own gentle pace.

  4. Break the seal

    When it arrives, the primrose is in full bloom. Breaking the seal is how every letter opens.

The bud-to-bloom seal

A seal that opens as it travels

The primrose on the wax starts as a closed bud and opens a little more each day the letter is on its way. It follows the journey, never taps or purchases.

  1. Sealed

    Dropped in the mailbox, with a closed bud on the seal.

  2. On its way

    Sorted and traveling, and the petals begin to part.

  3. In bloom

    You've got a primrose, in full bloom and ready to open.

Meet the courier

Pip

the robin courier

Victorian postmen wore red coats and were nicknamed robins, which is why robins deliver letters on old Christmas cards. Pip keeps the tradition going in a sage cap and satchel, carrying every primrose from the mailbox to your door.

Made to be slow

Nothing to hurry, nothing to keep up with

  • No streaks, counts or feeds

    Letters arrive when they arrive. There is nothing to tap that makes them come sooner.

  • Cities, never addresses

    The map shows the towns a letter passes through, not where anyone lives.

  • Sealed until it arrives

    No peeking along the way. The letter stays closed until its seal is broken.

Send someone a primrose

Open in your browser Coming soon to the App Store and Google Play